Business 9609 · AS & A Level
The nature of marketing
100 practice questions on The nature of marketing, with worked solutions and instant marking.
Define ‘product differentiation’.
March 2016
Briefly explain the meaning of 'product portfolio' (line 17).
March 2016
Analyse the importance of a Unique Selling Point (USP) to a mobile (cell) phone manufacturer.
March 2017
Discuss how CT’s marketing mix may have to change in order to target customers in the industrial market.
March 2017
Explain why mass customisation might be used by businesses.
March 2018
Define 'Unique Selling Point (USP)'.
March 2018
Discuss the significance of market segmentation for LC.
March 2018
Define what is meant by the term ‘demand’.
March 2019
Define the term 'Product Life Cycle' in business.
March 2020
“Using the Internet for marketing is essential to the success of a smartphone retailer.” Do you agree with this statement? Support your answer with reasons.
March 2020
Define the term ‘market segment’ in lines 5–6.
March 2020
Explain two factors that may affect the demand for Joe’s product.
March 2020
Define what is meant by the term 'demand'.
March 2021
Analyse why a business might invest in market research.
March 2021
Define what is meant by ‘customer (market) orientation’.
March 2022
Analyse two advantages for RR of possessing a unique selling point (USP).
March 2022
Define the term ‘market share’ on line 14.
March 2022
Recommend whether BB should prioritise the producer market (B2B) or the consumer market (B2C). Justify your recommendation.
March 2022
Define what is meant by the term product life cycle.
March 2023
Analyse two limitations of sampling in a business.
March 2024
Explain what the term niche market means.
March 2024
Define psychographic market segmentation.
March 2025
Use Table 2.1 and the additional information. Calculate the market growth for car repairs in city B from 2023 to 2024.
March 2025
'The 4Cs marketing model is better suited to a retail business than the 4Ps marketing model.' Do you agree with this statement? Justify your view.
Summer 2016
Define what is meant by ‘market segmentation’.
Summer 2016
Analyse the benefits of a co-operative as a legal form of business.
Summer 2016
Analyse how PM could apply the 4Cs to strengthen its customer relationships.
Summer 2016
Define the term ‘opportunity cost’ in line 8.
Summer 2016
Use Table 1. Work out the price elasticity of demand for Candle A when the price is cut from $5 to $4.
Summer 2016
Define the term 'demographic segmentation' given in line 3.
Summer 2016
Analyse two appropriate promotional methods that Steve could use to increase awareness of SS in the town.
Summer 2016
Explain the potential advantages of mass customisation for a computer manufacturer.
Summer 2017
Define what is meant by 'demand'.
Summer 2017
Explain how viral marketing could be a significant element of a business's marketing.
Summer 2017
Analyse how the characteristics of an international market can differ from those of a national market.
Summer 2017
Briefly explain the meaning of ‘consumer markets’ (line 4).
Summer 2017
Look at Fig. 1. In country A, the overall value of market sales in 2016 was $50m. Calculate the total sales value of the three largest businesses.
Summer 2017
Define the term ‘demand’ (line 26).
Summer 2017
Briefly explain what the term ‘product portfolio’ means (line 2).
Summer 2018
With Table 1 and any other relevant data, work out the price elasticity of demand for bottled water when the price fell.
Summer 2018
Evaluate the usefulness of the product life cycle to VC when making marketing decisions.
Summer 2018
Recommend how OT ought to use the internet within the marketing mix to promote holidays to the new target market. Justify your recommendation.
Summer 2018
Define the term ‘consumer’ as used in line 4.
Summer 2018
Briefly explain the meaning of ‘niche market’ (lines 2–3).
Summer 2018
Evaluate Jacqueline’s decision to target the mass market.
Summer 2018
Define the term ‘supply’ in your own words.
Summer 2019
Define what is meant by 'market segmentation'.
Summer 2019
Explain the term 'industrial markets' (line 5).
Summer 2019
Explain the meaning of the term 'brand' (line 1).
Summer 2019
Define 'unique selling point' from line 1.
Summer 2019
Explain the meaning of 'mass customisation' (line 10).
Summer 2019
Calculate the revised quantity demanded of the Tommy Turner if FBL increases the price by 10%.
Summer 2019
Analyse two methods FBL could use to extend the product life cycle of the Tommy Turner.
Summer 2019
Analyse the possible benefits to a business from increasing its market share.
Summer 2020
‘In a large computer manufacturing business, the operations department is more important for achieving success than the marketing department.’ Discuss the extent to which you agree with this view.
Summer 2020
Define the term ‘national market’.
Summer 2020
Define what is meant by the term ‘customer (market) orientation’.
Summer 2020
Analyse how customer relations for an online retailer can be improved by using the 4Cs.
Summer 2020
Define the term ‘industrial market’ (line 1).
Summer 2020
Analyse two ways, apart from the two options in Table 1.2, UF can improve customer relations.
Summer 2020
Explain the meaning of ‘market segmentation’ (line 6).
Summer 2020
Define the term market segmentation.
Summer 2021
Analyse how product portfolio analysis may assist a business in meeting its marketing objectives.
Summer 2021
Discuss the view that product differentiation is the sole method by which a business can secure success in a highly competitive technology industry.
Summer 2021
Refer to Fig. 1.1 and any other relevant information. Calculate HB’s proportion of the laundry service market.
Summer 2021
Evaluate suitable promotion methods for HB to target the hotel laundry market.
Summer 2021
Define the term 'market' (line 6).
Summer 2021
Analyse two factors which could influence the demand for buying apartments in city W.
Summer 2021
Define the term ‘Unique Selling Point (USP)’ from line 8.
Summer 2021
Briefly explain what ‘customer orientated’ means (line 6).
Summer 2021
Analyse the advantages for a business of concentrating on the 4Cs while planning to expand its market share.
Summer 2022
Analyse the benefits to a business of using mass customisation.
Summer 2022
Analyse how online advertising can benefit a business.
Summer 2022
Analyse the benefits to a business of niche marketing.
Summer 2022
Recommend how SH could boost the value added of its service. Justify your recommendation.
Summer 2022
Define the term ‘supply’ from line 7.
Summer 2022
Explain what is meant by the term ‘product differentiation’ (line 17).
Summer 2022
Calculate the price elasticity of demand if Su raises the price from $10 to $15 an hour.
Summer 2022
Define demand in your own words.
Summer 2023
Analyse two advantages for a business of having a product with a unique selling point (USP).
Summer 2023
Define the term mass marketing.
Summer 2023
Using Table 1.1, calculate GR’s market share by revenue.
Summer 2023
Refer to Fig. 2.1. Calculate MXB’s market share in the mountain bike market in country J.
Summer 2023
Analyse one advantage and one disadvantage to MXB of growing by launching a new product range of electric scooters.
Summer 2023
Evaluate how MXB can change its marketing mix to extend the product life cycle of its range of mountain bikes.
Summer 2023
Explain what is meant by consumer market.
Summer 2023
Define what is meant by industrial marketing.
Summer 2024
Analyse one reason why product differentiation may be important to a business.
Summer 2024
Explain what demand means.
Summer 2024
Explain the term mass market.
Summer 2024
Analyse two ways in which international markets may pose different challenges for a business from those in national markets.
Summer 2025
Analyse one benefit to a business of mass marketing.
Summer 2025
Explain what customer (market) orientation means.
Summer 2025
Explain the meaning of demographic segmentation.
Summer 2025
Evaluate how useful digital promotion is to TT when it is targeting small online retailers.
Summer 2025
Analyse two advantages to FF of product differentiation.
Summer 2025
Explain why the difference between market orientation and product orientation may matter to a business in a very competitive market.
Winter 2016
Analyse the ways in which product portfolio analysis benefits a business.
Winter 2016
Define the term 'product life cycle'.
Winter 2016
Discuss how a large national fast food retailer could build effective marketing during an economic recession.
Winter 2016