(a)[2]
Define what is meant by 'market segmentation'.
(b)[3]
Briefly explain two reasons why a business might divide its market into segments.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Recognising / splitting a market into sub-groups or segments” …
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