Part 1[3]
Explain what customer (market) orientation means.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Definition: customer (market) orientation = placing the customer/consumer/purchaser at the heart of business decisions; concentrating on finding and meeting customer needs/demand (1 mark)” …
- Full mark scheme, point by point
- Step-by-step worked solution
- Write your answer & get it marked instantly by AI