Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

Part 1[3]

Use Table 1. Work out the price elasticity of demand for Candle A when the price is cut from $5 to $4.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Full marks for the correct final PED calculation (PED = % change in Q / % change in P = 50% / −20% = −2.5).

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  • Step-by-step worked solution
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