Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

Part 1[3]

Explain what is meant by the term ‘product differentiation’ (line 17).

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Shows understanding of ‘product’ as a good or a service” …

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