(a)[2]
Define ‘product differentiation’.
(b)[3]
Briefly explain two marketing benefits of product differentiation.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Product differentiation is the method of making a product distinctive so that consumers see it as standing apart from rival products.” …
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