Part 1[2]
Define the term ‘market segment’ in lines 5–6.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 2-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A distinct group/section/part of the market (that is, a subset of potential customers)” …
- Full mark scheme, point by point
- Step-by-step worked solution
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