Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

(a)[8]

Analyse two advantages for a business of having a product with a unique selling point (USP).

(b)[12]

‘Marketing is the key factor that will determine the success of a new coffee shop.’ Evaluate this view.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme.

  • Full mark scheme, point by point
  • Step-by-step worked solution
  • Write your answer & get it marked instantly by AI