(a)[2]
Define the term mass marketing.
(b)[3]
Explain one advantage to a business of segmenting its market.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Clear definition: Selling/targeting the entire market or the majority of consumers (mass marketing).” …
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- Step-by-step worked solution
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