Part 1[3]
Briefly explain the meaning of ‘niche market’ (lines 2–3).
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A limited part of the market aimed at a particular group (niche = small segment).” …
- Full mark scheme, point by point
- Step-by-step worked solution
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