Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

(a)[2]

Define what is meant by 'demand'.

(b)[3]

Briefly explain two factors that could affect the demand for restaurant meals.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: Sound definition: Demand is the quantity/amount consumers are willing and able to buy at a given price (or over a specified time period).

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