Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

Part 1[3]

Briefly explain the meaning of ‘consumer markets’ (line 4).

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Explanation that consumer markets are where buyers obtain goods/services for final use (end users), rather than for resale or business purposes.

  • Full mark scheme, point by point
  • Step-by-step worked solution
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