Part 1[5]
Explain how viral marketing could be a significant element of a business's marketing.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Effective explanation (4–5 marks): a clear definition of viral marketing plus an explanation of why it can matter (raises brand awareness quickly, is cost‑efficient, makes use of social networks, is valuable for start-ups, works together with traditional marketing, can raise marketing ROI), with ideas linked together and some comment on risks.” …
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