Part 1[3]
Explain the meaning of demographic segmentation.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Definition: demographic segmentation = splitting the market into groups based on population characteristics (age, gender, income, social class, race, etc.) (1 mark)” …
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