Part 1[3]
Explain the meaning of ‘market segmentation’ (line 6).
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Shows understanding of market segmentation: splitting the total market into smaller groups with shared characteristics.” …
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