Business 9609 · AS & A Level · Market research

Market research — practice question

(a)[8]

Analyse why a business might invest in market research.

(b)[12]

Discuss whether an airline business might increase its profits by more effective market segmentation.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme.

  • Full mark scheme, point by point
  • Step-by-step worked solution
  • Write your answer & get it marked instantly by AI