(a)[2]
Define what is meant by the term product life cycle.
(b)[3]
Explain one method a business could use to lengthen a product's life.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Clear definition: the sequence of stages a product passes through from original design and introduction to the market until it is taken off the market (product life cycle).” …
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