(a)[2]
Define psychographic market segmentation.
(b)[3]
Explain one factor that could affect the demand for a product.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Clear definition: segmentation of the market into sub-groups of consumers using psychographic criteria such as lifestyles, personalities, values, social class, attitudes, beliefs, interests, opinions and spending habits.” …
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