Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

Part 1[3]

Explain the meaning of the term 'brand' (line 1).

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Definition/feature of a brand: a name, term, design, symbol or feature used to identify a product or organisation.

  • Full mark scheme, point by point
  • Step-by-step worked solution
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