(a)[2]
Define what is meant by ‘market segmentation’.
(b)[3]
Briefly explain two reasons why a business may segment the market for its products.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Identifies separate segments / sub-groups within a market (a marketing approach that identifies segments)” …
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