Business 9609 · AS & A Level
Market research
83 practice questions on Market research, with worked solutions and instant marking.
Define the term ‘market research’.
March 2017
Define what is meant by ‘random sampling’.
March 2018
Explain two factors that may affect the demand for Joe’s product.
March 2020
Analyse two primary market research methods that Joe could use.
March 2020
Analyse why a business might invest in market research.
March 2021
Analyse two secondary-information sources Flora could use to learn more about fitness market trends.
March 2021
Analyse two limitations of sampling in a business.
March 2024
Identify one source of secondary market research.
March 2024
Identify one method of primary market research.
March 2025
Explain the term qualitative data.
March 2025
Distinguish between random sampling and quota sampling techniques.
Summer 2016
Explain briefly what the term ‘market research’ means (line 5).
Summer 2016
Recommend a suitable marketing mix for SC’s second year of trading. Give reasons for your answer.
Summer 2016
Analyse the problems that a business could face in its first year of trading.
Summer 2017
Discuss the market research methods that would be suitable for SA to use before deciding whether to launch the new service.
Summer 2017
Briefly explain what the term ‘focus group’ means (line 22).
Summer 2017
Define what is meant by ‘market research’.
Summer 2018
Using Fig. 1, Identify the age group that has the greatest average income.
Summer 2018
Use Fig. 1. Calculate the percentage of the entire sample that would choose skiing holidays.
Summer 2018
Explain one possible drawback to OT of using secondary market research.
Summer 2018
Discuss methods of market research that DTY could use to help the directors decide which country to expand into.
Summer 2018
Define what is meant by 'market segmentation'.
Summer 2019
Explain the meaning of 'secondary market research' (line 12).
Summer 2019
Using Table 2.1, Calculate the total value of the internet service market in country X.
Summer 2019
Explain one way in which the price elasticity of demand figures might be useful to TT.
Summer 2019
Analyse one method of primary market research and one source of secondary market research that the Marketing Director could use to support the development of a new vegetable chip variety.
Summer 2019
Explain the term ‘primary market research’ as used in line 4.
Summer 2020
Use Fig. 1.1. Calculate how many respondents think a coffee shop would be most successful on Main Street.
Summer 2020
Explain two weaknesses of the sampling used by Thomas.
Summer 2020
Recommend which option Thomas ought to select for his new shop. Justify your recommendation.
Summer 2020
Define the term ‘market research’.
Summer 2021
Analyse the ways in which a business might use price elasticity of demand when deciding prices.
Summer 2021
Define what is meant by the term ‘market research’ (line 15).
Summer 2021
Analyse two factors which could influence the demand for buying apartments in city W.
Summer 2021
Analyse the advantages for a business of concentrating on the 4Cs while planning to expand its market share.
Summer 2022
Define what is meant by 'price elasticity of demand'.
Summer 2022
Analyse how online advertising can benefit a business.
Summer 2022
Analyse the benefits to a business of niche marketing.
Summer 2022
Define what is meant by ‘market segmentation’ (line 25).
Summer 2022
Recommend appropriate promotional methods Priya could use to increase awareness of PB in town R. Justify your recommendation.
Summer 2022
Using Table 2.1 and the other information, Calculate the total number of televisions sold in country A in 2021.
Summer 2022
Explain one effect on CTV of the forecast change in market growth for 2022.
Summer 2022
Define the term primary research.
Summer 2024
Evaluate the usefulness to FD of market research methods to inform future marketing decisions.
Summer 2024
Explain the meaning of demographic segmentation.
Summer 2025
Analyse two primary market research methods that CT might use to discover customer wants.
Summer 2025
Define what is meant by 'secondary market research'.
Winter 2016
Analyse, using examples, why packaging may be important in the marketing mix.
Winter 2016
Discuss how a large national fast food retailer could build effective marketing during an economic recession.
Winter 2016
Refer to Fig. 1. Calculate the value of BH’s share in the market.
Winter 2016
Explain one advantage to Amir of carrying out market research.
Winter 2016
Recommend whether BH ought to begin selling oriental food. Justify your answer.
Winter 2016
Analyse one advantage and one disadvantage for Amaya of using web-based sources for market research.
Winter 2016
Recommend whether Amaya should introduce a new range of Internet courses. Support your view with reasons.
Winter 2016
Analyse why primary market research may be more useful to a business than secondary market research.
Winter 2017
Analyse one advantage and one disadvantage to Palesh of the way he carried out his market research.
Winter 2017
Refer to Fig. 2 and Calculate the market size of WW’s target market.
Winter 2018
With reference to Table 1 and any other relevant information, recommend the market segment OT should target. Justify your recommendation.
Winter 2018
Define the term ‘random sampling’.
Winter 2019
Explain one difficulty that can arise when measuring the market share of QF.
Winter 2019
Using Table 2.1, Calculate the percentage growth in the international market for candy.
Winter 2019
Define what is meant by ‘secondary research’ (line 20).
Winter 2019
Define what is meant by the term ‘market research’.
Winter 2020
Recommend the way AP could develop its products in the future. Justify your recommendation.
Winter 2020
Analyse how break-even analysis might help an entrepreneur when deciding whether to start a new business.
Winter 2021
Explain one possible disadvantage to SC of using secondary market research.
Winter 2021
Analyse two primary market research methods that SC could use.
Winter 2021
Explain the meaning of ‘primary research’ (line 15).
Winter 2022
Refer to Table 1.1. Calculate the combined percentage of consumers who said that ‘ease of use’ is either important or quite important.
Winter 2022
Explain one possible limitation of the Marketing Director’s primary research.
Winter 2022
Recommend a marketing mix suitable for Robodz. Justify your recommendation.
Winter 2022
Evaluate the different factors that John must consider before opening the new location in country P.
Winter 2022
Evaluate the weaknesses in FF’s sampling process.
Winter 2022
Define what is meant by business enterprise.
Winter 2023
Explain what secondary market research means (lines 6–7).
Winter 2023
Explain one further item of market research data that DN would find useful before deciding whether to make QLine.
Winter 2023
Analyse two reasons why Shila and Lucy will need to alter DN’s objectives.
Winter 2023
Analyse two potential sources of secondary market research that the Marketing Director could use to support improvement at GT.
Winter 2023
Define sampling.
Winter 2024
Analyse two advantages to a business of customer relationship marketing.
Winter 2024
Analyse two ways in which TDC could make use of the Boston Matrix analysis in Table 2.1.
Winter 2024
Evaluate whether VB should carry on marketing vegan pizza.
Winter 2024
Section B - Respond to only one question.
Oct/Nov 2025