Business 9609 · AS & A Level · Market research

Market research — practice question

Part 1[4]

Refer to Fig. 2 and Calculate the market size of WW’s target market.

Worked solution & mark scheme

This 4-mark question has a full step-by-step worked solution and mark scheme. One marking point: Identify the relevant population and percentages: population of 60 million, 80% buy bottled water, 15% of those take part in sport (recognition of figures used).

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