Part 1[2]
Explain one difficulty that can arise when measuring the market share of QF.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 2-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Correct identification of a difficulty in measuring market share (for example, the way it is measured – revenue instead of units, unclear market boundaries, informal market activity, unreliable data, data that is out of date, or issues with defining the product)” …
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