Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

(a)[8]

Analyse two advantages to a business of customer relationship marketing.

(b)[12]

‘Market research is vital for effective product development in a hotel.’ Evaluate this view.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme.

  • Full mark scheme, point by point
  • Step-by-step worked solution
  • Write your answer & get it marked instantly by AI