Business 9609 · AS & A Level · Market research

Market research — practice question

Section B - Respond to only one question.

(a)[8]

Analyse two limitations of sampling for a business when carrying out market research.

(b)[12]

Evaluate the view that new product development is the most significant activity for a toy manufacturer’s success.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “The sampling method chosen may not suit the situation” …

Full mark scheme, point by point
Step-by-step worked solution
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