(a)[2]
Define what is meant by the term ‘market research’.
(b)[3]
Explain two benefits a business can gain from using primary (field) market research data.
Business 9609 · AS & A Level · Market research
Market research — practice question
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This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Collecting information about customers, products, markets and competition” …
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