Part 1[4]
Explain two weaknesses of the sampling used by Thomas.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 4-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Sampling on a single day (20 December) may not be representative of usual shopper patterns (not representative/time bias).” …
- Full mark scheme, point by point
- Step-by-step worked solution
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