Business 9609 · AS & A Level · Market research

Market research — practice question

(a)[2]

Define what is meant by 'secondary market research'.

(b)[3]

Briefly explain two advantages of using 'focus groups' as a market research method.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Information gathered from secondary sources” …

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