Business 9609 · AS & A Level · Market research

Market research — practice question

(a)[2]

Define the term ‘market research’.

(b)[3]

Explain two reasons why a business might use secondary market research data.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme.

  • Full mark scheme, point by point
  • Step-by-step worked solution
  • Write your answer & get it marked instantly by AI