Business 9609 · AS & A Level · Market research

Market research — practice question

Part 1[3]

Explain one effect on CTV of the forecast change in market growth for 2022.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: A smaller customer base / reduced sales for CTV in 2022 (weaker market demand)

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  • Step-by-step worked solution
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