Business 9609 · AS & A Level · Market research

Market research — practice question

Part 1[3]

Explain one possible limitation of the Marketing Director’s primary research.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Explanation of one limitation in context (eg small sample size of 30 making results unreliable for the drone market) — full contextual explanation

  • Full mark scheme, point by point
  • Step-by-step worked solution
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