Business 9609 · AS & A Level · Market research

Market research — practice question

(a)[2]

Define what is meant by ‘random sampling’.

(b)[3]

Briefly explain two advantages of using quota sampling when conducting market research.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Population members are selected randomly” …

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