(a)[2]
Define the term primary research.
(b)[3]
Explain one limitation for a business of using sampling.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Collecting first-hand data that is directly linked to the needs of a business / gathering data for the first time (not previously collected).” …
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