Part 1[3]
Refer to Table 1.1. Calculate the combined percentage of consumers who said that ‘ease of use’ is either important or quite important.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Accurate final percentage for 'important' + 'quite important' (≈ 66.67%) (answer with or without working / % acceptable)” …
- Full mark scheme, point by point
- Step-by-step worked solution
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