(a)[2]
Define the term ‘market research’.
(b)[3]
Briefly explain the limitations to a business of using secondary market research information.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Sound definition: Market research is the organised collection, recording and analysis of data about customers, competitors and the market/product/service.” …
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