(a)[2]
Define what is meant by ‘market research’.
(b)[3]
Briefly explain two advantages primary (field) market research can bring to a business.
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “The activity of obtaining data about customers, markets or competition and then analysing that data” …
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