Part 1[3]
Briefly explain what the term ‘focus group’ means (line 22).
Business 9609 · AS & A Level · Market research
Market research — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A focus group is primary, qualitative research that is led by an interviewer/moderator and based on discussion.” …
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