Business 9609 · AS & A Level
The marketing mix
100 practice questions on The marketing mix, with worked solutions and instant marking.
Define ‘product differentiation’.
March 2016
Discuss appropriate pricing strategies for the launch of Fusion Plus.
March 2016
Analyse the importance of a Unique Selling Point (USP) to a mobile (cell) phone manufacturer.
March 2017
Briefly explain what the term ‘above the line promotion’ means (line 12).
March 2017
Refer to Table 2. Calculate the price elasticity of demand for a change in price from $8 to $6 per hour.
March 2017
Explain one way in which CT could use price elasticity of demand calculations.
March 2017
Discuss how CT’s marketing mix may have to change in order to target customers in the industrial market.
March 2017
Discuss the significance of market segmentation for LC.
March 2018
Define what is meant by the term ‘demand’.
March 2019
Use Table 2.1. Calculate the average price of each meal in the proposed city centre restaurant.
March 2019
Briefly explain one benefit to SSR of using cost-based pricing.
March 2019
Define the term 'Product Life Cycle' in business.
March 2020
“Using the Internet for marketing is essential to the success of a smartphone retailer.” Do you agree with this statement? Support your answer with reasons.
March 2020
Explain one method Bob could use to raise the forecast profitability of option 1.
March 2020
Analyse two advantages to Bob of using cost-based pricing.
March 2020
Analyse why a business might invest in market research.
March 2021
Using Table 1.1 and any other relevant information, Calculate the maximum weekly revenue for pricing strategy 1.
March 2021
Explain one benefit to FF of pricing strategy 2.
March 2021
Explain one possible reason for the change in FB’s gross profit margin.
March 2021
‘The best route for a loss-making retail clothing business to remain in business is to alter the price element of its marketing mix.’ Discuss whether you agree with this view.
March 2022
Analyse the factors that could determine the relocation of a business.
March 2022
Analyse two advantages for RR of possessing a unique selling point (USP).
March 2022
Define what is meant by the term product life cycle.
March 2023
Use Table 2.1 and the other information provided. Calculate the total price of Jo’s order.
March 2023
Explain one advantage for Tomas of using cost-based pricing.
March 2023
Analyse one advantage and one disadvantage for Tomas of giving Jo the order for free.
March 2023
Analyse two limitations of sampling in a business.
March 2024
Analyse one advantage and one disadvantage to MLC of using price skimming to launch the new touchscreen computer.
March 2024
Evaluate whether Frank should introduce price skimming.
March 2025
Analyse how a business may use price elasticity of demand when making pricing decisions.
Summer 2016
'The 4Cs marketing model is better suited to a retail business than the 4Ps marketing model.' Do you agree with this statement? Justify your view.
Summer 2016
Analyse how PM could apply the 4Cs to strengthen its customer relationships.
Summer 2016
Use Table 1. Work out the price elasticity of demand for Candle A when the price is cut from $5 to $4.
Summer 2016
Explain one advantage to SC of using price elasticity of demand when making pricing decisions.
Summer 2016
Recommend a suitable marketing mix for SC’s second year of trading. Give reasons for your answer.
Summer 2016
Explain the likely effect on MS of the decrease in the average price of shoes.
Summer 2016
Analyse two appropriate promotional methods that Steve could use to increase awareness of SS in the town.
Summer 2016
Define what is meant by the term ‘price skimming’.
Summer 2017
Define what is meant by 'demand'.
Summer 2017
Explain how viral marketing could be a significant element of a business's marketing.
Summer 2017
Analyse how the characteristics of an international market can differ from those of a national market.
Summer 2017
Use Table 1 and the other information given. Calculate the price of Lydia’s dress.
Summer 2017
Discuss a pricing strategy that would be appropriate for the new range of trousers DC could introduce.
Summer 2017
Explain one way that BG could raise its profit margin.
Summer 2017
Define what is meant by the term ‘below-the-line promotion’.
Summer 2018
Analyse why a train company might use a strategy of price discrimination.
Summer 2018
With Table 1 and any other relevant data, work out the price elasticity of demand for bottled water when the price fell.
Summer 2018
Explain how your answer to 1(b)(i) could be applied by CS.
Summer 2018
Evaluate the usefulness of the product life cycle to VC when making marketing decisions.
Summer 2018
Recommend how OT ought to use the internet within the marketing mix to promote holidays to the new target market. Justify your recommendation.
Summer 2018
Evaluate Jacqueline’s decision to target the mass market.
Summer 2018
Define the term ‘competitive pricing strategy’.
Summer 2019
Discuss the likely effect on the marketing mix when a bank chooses to rely more heavily on the Internet to deliver its services.
Summer 2019
Analyse how social enterprises affect the development of a country.
Summer 2019
Analyse one above-the-line promotional method and one below-the-line promotional method that PI might use to win new customers.
Summer 2019
Using Table 2.1, calculate the impact on sales of the carrot variety of chips if the price rises to $1.10.
Summer 2019
Explain one way in which the price elasticity of demand figures might be useful to TT.
Summer 2019
Calculate the revised quantity demanded of the Tommy Turner if FBL increases the price by 10%.
Summer 2019
Analyse two methods FBL could use to extend the product life cycle of the Tommy Turner.
Summer 2019
Define what is meant by ‘price discrimination’.
Summer 2020
Analyse how customer relations for an online retailer can be improved by using the 4Cs.
Summer 2020
Explain what the term ‘price elasticity of demand’ (line 24) means.
Summer 2020
Recommend which of the two options in Table 1.2 UF should choose to increase sales. Justify your recommendation.
Summer 2020
Explain the meaning of ‘viral marketing’ (line 20).
Summer 2020
Evaluate the likely success of the marketing mix for the new product.
Summer 2020
Recommend how BO ought to alter its marketing mix to meet this objective. Justify your recommendation.
Summer 2020
Explain one way in which SH could increase the sales of entrance tickets.
Summer 2020
Analyse two factors that might have influenced the location of SH.
Summer 2020
Analyse how product portfolio analysis may assist a business in meeting its marketing objectives.
Summer 2021
Explain why cost-based pricing may be an effective pricing strategy for a small business.
Summer 2021
Discuss the view that product differentiation is the sole method by which a business can secure success in a highly competitive technology industry.
Summer 2021
Analyse the ways in which a business might use price elasticity of demand when deciding prices.
Summer 2021
Explain what is meant by ‘dynamic pricing’ (line 4).
Summer 2021
Explain one way Ray could increase his profit margin.
Summer 2021
Analyse two pricing methods, other than dynamic pricing, Summus could use when setting taxi fares.
Summer 2021
Analyse two marketing-mix elements that would assist JTG when marketing its play.
Summer 2021
Evaluate suitable promotion methods for HB to target the hotel laundry market.
Summer 2021
Explain two possible reasons why the profit margin for the consumer market is higher than the profit margin for the industrial market.
Summer 2021
Explain one advantage and one disadvantage to BU from offering a range of sizes and colours of the Classic belt.
Summer 2021
Evaluate the importance of suitable packaging for the new apple juice.
Summer 2021
Explain how price elasticity of demand affects the pricing choices made by a business.
Summer 2022
Analyse the advantages for a business of concentrating on the 4Cs while planning to expand its market share.
Summer 2022
Define what is meant by 'price elasticity of demand'.
Summer 2022
Analyse how online advertising can benefit a business.
Summer 2022
Define the term ‘price discrimination’ by giving its meaning.
Summer 2022
Recommend appropriate promotional methods Priya could use to increase awareness of PB in town R. Justify your recommendation.
Summer 2022
Evaluate promotion methods that may be suitable for Su to use for the new café.
Summer 2022
Define the term product differentiation.
Summer 2023
Analyse two advantages for a business of having a product with a unique selling point (USP).
Summer 2023
Evaluate whether price or promotion is the most important element of GR’s marketing mix.
Summer 2023
Evaluate how MXB can change its marketing mix to extend the product life cycle of its range of mountain bikes.
Summer 2023
Identify one component of the marketing mix.
Summer 2023
Analyse one reason why product differentiation may be important to a business.
Summer 2024
Explain one intangible feature of FD’s products.
Summer 2024
Evaluate the usefulness to FD of market research methods to inform future marketing decisions.
Summer 2024
Evaluate the role of effective packaging for PS.
Summer 2024
Evaluate whether FW should broaden its product portfolio to increase its sales volume.
Summer 2024
Define what is meant by price discrimination.
Summer 2025
Analyse one reason why a business may use cost-based pricing.
Summer 2025
Evaluate how useful digital promotion is to TT when it is targeting small online retailers.
Summer 2025