Part 1[3]
Explain one intangible feature of FD’s products.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Knowledge: state one intangible feature (e.g. brand name/image, customer loyalty, perceived quality, taste, reliability, reputation)” …
- Full mark scheme, point by point
- Step-by-step worked solution
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