(a)[2]
Define what is meant by ‘price discrimination’.
(b)[3]
Explain two disadvantages to a business of applying price discrimination.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “When a business sets different prices for different markets or for different consumers.” …
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