Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[4]

Explain one advantage and one disadvantage to BU from offering a range of sizes and colours of the Classic belt.

Worked solution & mark scheme

This 4-mark question has a full step-by-step worked solution and mark scheme. One marking point: Explanation of one advantage and one disadvantage to BU from offering a range of sizes and colours (showing application, for example higher sales/market segments compared with increased stock costs and complexity)

  • Full mark scheme, point by point
  • Step-by-step worked solution
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