Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[3]

Using Table 2.1, calculate the impact on sales of the carrot variety of chips if the price rises to $1.10.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Correct final numerical effect on sales (change in quantity): reduction of 0.45 million units (new sales 2.55 million) — award full marks.

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