(a)[2]
Define what is meant by price discrimination.
(b)[3]
Explain one disadvantage to a business of employing competitive pricing.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Accurate definition: The practice of charging different prices to different buyers for the same product (that is, the same product sold at different prices to different customers).” …
- Full mark scheme, point by point
- Step-by-step worked solution
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