(a)[2]
Define what is meant by the term ‘price skimming’.
(b)[3]
Briefly explain why a business might use a price skimming strategy.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Price skimming is a pricing method that sets a comparatively high price for a product or service at the start.” …
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