Part 1[3]
Explain one way in which CT could use price elasticity of demand calculations.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Applied explanation: Use PED to determine the pricing approach for cleaning services (for example, because demand is price inelastic CT should not lower price; CT can increase price to raise revenue), supported by context.” …
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