Part 1[3]
Briefly explain what the term ‘above the line promotion’ means (line 12).
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Above-the-line promotion means advertising/communication that builds awareness by using media (e.g. TV, radio, print, internet).” …
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- Step-by-step worked solution
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