Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[3]

Explain one advantage to SC of using price elasticity of demand when making pricing decisions.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: A benefit explained in context, such as predicting the probable effect of a price alteration on demand and revenue, which supports better pricing choices.

  • Full mark scheme, point by point
  • Step-by-step worked solution
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