(a)[2]
Define the term product differentiation.
(b)[3]
Explain one reason why product development may be important to a business.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Clear definition: Product differentiation is a marketing strategy or set of actions used by a business to make its product distinctive and unlike competitors'; it involves identifying and communicating unique qualities.” …
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