Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[2]

Explain one way in which SH could increase the sales of entrance tickets.

Worked solution & mark scheme

This 2-mark question has a full step-by-step worked solution and mark scheme. One marking point: An explanation linked to SH of one method of increasing entrance ticket sales (for example, upgrading/developing rides such as the VR ride, providing advance/online ticketing, or promoting specifically to 10–18 year olds), together with an explanation of how this would raise ticket sales in the SH context.

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  • Step-by-step worked solution
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