(a)[2]
Define what is meant by the term ‘below-the-line promotion’.
(b)[3]
Briefly describe two methods of ‘above-the-line promotion’.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Promotional activity over which the business has direct control of the intended/target audience” …
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